26.08.15 How to Become a PMO Thought Leader on LinkedIn with Rudra Roy Choudhury
[00:00:00] Chris: In this episode of "Great Practices," I'm joined by Rudra Roy Chowdhury, an AI product leader with over 10 years of experience building scalable production-grade platforms. Listen in as Rudra talks about his journey of establishing himself as a thought leader on LinkedIn, and how you can do the same as a PMO leader or anyone else for that matter.
[00:00:22] Rudra talks about what thought leadership is, why it's so important, what you can talk about, the best formats to use, as well as how often you should post. Plus, you'll learn about the importance of gratitude and that, yes, there is such a thing as oversharing
[00:01:09] we'd like to welcome you to this episode of Great Practices. And today we're gonna start off with a trivia question. What year did LinkedIn come online? I'll give you a moment to think about it here. And you got the answer? It was May 5th of 2003. Yes, over 23 years ago is when this professional networking platform first launched.
[00:01:33] Next question. Of the people that are on LinkedIn, how many actively publish content? Well, this is a staggeringly low 1% to 2%, and occasional contributors who maybe comment, post, or share content infrequently are about 9%. So what does this mean to you? Well, it means that posting consistently, even if it's just once a week, puts [00:02:00] you in a relatively small group of visible contributors, and it's a great way to build your professional brand as a PMO leader and professional. But if you haven't started already, or you haven't posted recently, where would you even start?
[00:02:17] What do you post about? How frequently do you post? Do people like posts or videos or articles or comments? And is there such a thing as oversharing? So many questions, and the good news is that in this episode, we're gonna give you so many answers.
[00:02:34] We have Rudra Roy Chowdhury, who is a senior product manager by day and a self-taught LinkedIn guru by day and night. Today we're gonna tap into some of his expertise that he's accumulated over the years and see what you can do to make the most out of this powerful networking tool that is over 23 years old.
[00:02:55] Rudra, welcome to Great Practices.
[00:02:59] Rudra: Thank you for having me here, Chris. I'm super excited to do this
[00:03:02] Chris: Yeah, I'm looking forward to this conversation for sure. Now, first of all, just tell us a little bit about yourself and what it is that you do, Rudra
[00:03:10] Rudra: Yeah. So I'm a AI product manager currently at Capital One. That's my day job. But outside of that, I do a bunch of different things. So I am a AI council advisor at Products.com, which is one of the esteemed product management organizations working with startups and founders in the product space. I create content on product and tech on LinkedIn and on Instagram.
[00:03:33] And overall, you know, I'm just kind of a fun-loving person who loves talking about tech, uh, who loves good food, you know, uh, traveling. I am originally from India, came to the United States in twenty nineteen, and since then have been here, currently a permanent resident here. So that's, that's a bit about me.
[00:03:52] Chris: Yeah. I love it. I love the fact that you put in there that you're a fun-loving person, right? I think that, that just kinda, that just kinda nets it [00:04:00] all out, right? So that's, that's been my experience with you so far as well. So, so Rudra, you in a relatively short period of time, um, you've established yourself as a thought leader on LinkedIn.
[00:04:12] Why, why is this so important? Like, what is it that drove you to do this, or why did you feel compelled to put yourself in that position?
[00:04:21] Rudra: Yeah, great question, Chris. I think there are a couple of motivations, right? Firstly, one thing that I learned over time is, you know, when I was growing up, I was, I was in this zone where I felt like, okay, let's just focus on doing the work. Let's just keep building the skills, and then the rest of the things will take care of it for itself.
[00:04:42] But eventually, I figured out it doesn't really work like that. Building the skills, that's of course the fundamental requirement. But then on top of that, what I need to do is go out and talk about it with other people, right? So sharing that knowledge is very important. The other motivation for me was, you know, how things are changing around us, especially with AI nowadays.
[00:05:06] I feel like personal branding is becoming more and more important and relevant. And when I think about personal branding, it's not something that can be only defined by, by a nine-to-five job. But really, what are some of the other things that people will know me for, right? And when I combine both these motivations together, I thought that it's super important that, you know, how do I establish myself as a thought leader?
[00:05:32] And then LinkedIn is by far, I would say, the best platform that I, you know, decided to start with
[00:05:39] Chris: Yeah. Yeah, I love it. How do you establish yourself as a fun-loving guy, right? You know, you got... How do, how do you get that out there? Because that's not your 9:00 to 5:00 job necessarily, but there's, there's more to all of us, you know, than just what it is that we do or where it is that we work there, so. Now you, you mentioned, you mentioned a word, um, and we talked about this, that thought leadership.
[00:05:59] Um, [00:06:00] how would you even define thought leadership? That's just kind of a word we throw around, you know, willy-nilly. Thought leadership, thought leadership. But what, what is your definition of what that is?
[00:06:08] Rudra: Yeah. So, you know, there can be many ways of defining thought leadership, but if I have to put it in a very simple way, I'd really say that are you a trusted voice in your domain, right? Uh, are you someone who people will go to in order to learn about certain things? And that's exactly what a thought leader is supposed to be.
[00:06:31] For me, that's, you know, AI product management. And again, I want to remind people that, you know, you do not become a thought leader overnight just like that. It's a process. Uh, you'll have to go through that process, and then if you're doing the right things in the right way, uh, you know, there's a good possibility that at some point you will become a trusted voice in your industry
[00:06:55] Chris: And so it's like basically who do they go to if there's a question about this domain or this topic, you're the person that, that is top of mind because you've put that, you put that out there. I love that definition there. All right, so we know what thought leadership is. We know why it's important.
[00:07:12] Now, now let's get into the nitty-gritty of how it is that you do it. So okay, I wanna be a thought leader. Okay, what do I, what do I do? Where do I even start?
[00:07:23] Rudra: Yeah. Yeah, that-that's a very important question. So there are a few different things that I feel like we should keep in mind. First, let's talk about, you know, what is your area of expertise, right? Which technically we sometimes call as your niche. And there are different views, but personally, I do believe that it's important to have some defined niche just because, you can have views about a lot of things, and that's totally fair.
[00:07:51] All of us have views about a lot of different things, but you cannot really be an expert in everything, right? And thought leadership is something that goes [00:08:00] synonymous with expertise. So the first thing is for you to understand that, okay, let's define what is that particular domain or area where I actually have leadership, where I actually have expertise to share original things, right?
[00:08:14] That's one. Number two will be expanding your network over time. Now, as I said in the beginning as well, thought leadership is something that will multiply with your scaling network, right? Which means that you need to be very actively working on how to expand your network. And I want to remind people that expanding network does not just mean that you go on and keep adding people to your network, right?
[00:08:41] It's easy to connect to people. It's difficult and challenging to build on top of that or to sustain that relationship. So that is something that you should actively, you know, work on. And then the third point would be effectively communicating. Now, if you are a thought leader and you have expertise, all of that is great, but at the end of the day, you have to make sure that you are able to communicate to your audience in the right language.
[00:09:06] Because if that is not happening, however amount of expertise you might have, at some point your audience will drop off, and then, you know, they will, they will lose trust in you, not because you don't have the expertise, but because they are not able to talk in the same language that you are talking. So I think these are three, you know, some of the most important points that I think we should keep in mind if we want to become a thought leader.
[00:09:30] Chris: you, you said a couple of points in there that, uh, that I just wanna kinda circle back on. One of them was you said original things or original content. Why is that so important?
[00:09:41] Rudra: That is very important phrase because as a thought leader, people are expecting you to provide insights that are authentic, right? You know, especially if I think about this age of AI, I mean, I can ask you anything, and I'm 100% sure you can come up with an [00:10:00] answer in one second if you have access to a ChatGPT or Claude or whatever, right?
[00:10:05] The thing is that-- and th-there's, there's no problem in there in general, but if you are only coming to me with answers which are AI-generated or, you know, which are maybe, let's say, re-modified from some other people's insights, there's no originality in that. And over time, I may not be able to recognize this right away, but over time, I will understand that, okay, this guy is just, you know, giving me insights which is already there.
[00:10:33] I'm not getting anything new, right? And then after one point, I'll drop off as your audience, right? So I think being original is very important and which is again, building the skills and building your experience is very important, and thought leadership will not happen overnight. Once you have like, you know, a good amount of knowledge in a area, only then you can be a thought leader.
[00:10:55] Chris: Yeah. It takes, it takes time. You've gotta-- I, I've got-- I, I, one, one of my favorite sayings is you have to dig your well before you're thirsty. So if you're expecting, you know, if you're expecting the results overnight, it's, it's not gonna happen. If that's what you need, you need to start building this now so that months and years down the road, you're gonna be able to benefit from that, for
[00:11:14] Rudra: Exactly. And it, it's, it's, it's a very organic process, you know? I mean, of course there is a approach that you take if you want to become a thought leader, but at the end of the day, it's something very organic that happened to me as well. I didn't just, you know, come to LinkedIn and announce one fine day to everyone that, "Hey, I'm a thought leader in product and AI," right?
[00:11:34] I just kept sharing my stuff, and somehow along that journey, people started believing in my content. That's how I think you become a thought leader
[00:11:43] Chris: Yeah, I love it. Okay, so Rudra, you put in all of this work, um, you put in all of this time, you focused on topics and content, you've expanded your network, you're effectively communicating in the language that your audience understands and can relate to. How do [00:12:00] you, how do you even know if it's working?
[00:12:01] You know, and I, I think how quickly would, would people expect to see results? Is this gonna be, you know, it's not gonna be an overnight thing, but how long before you're like, "Oh yeah, this is actually, this is actually doing the trick"?
[00:12:14] Rudra: Yeah. So I think to answer your first question around the success metrics, um, there are, there are a few different things that we can look at. One would be, you know, just qualitatively speaking, you will understand that more and more people are engaging with you on those content or on those topic areas, right?
[00:12:33] I think that's, that's one way to gauge that you are slowly going there. Um, you can of course look at quantifiable metrics that, you know, is available also on LinkedIn. Like for example, you are getting more, uh, comments or more like, you know, sharing of your content by others and stuff like that. Uh, but one thing I want to highlight here, and I feel is very important, if someone is starting off today, and if you are doing this solely for getting the metrics, uh, it's not going to work, and I can tell you.
[00:13:10] Metrics is something that will eventually build over time. Uh, you will have to love the process of doing this, right? That's, that's very, very important. I have-- You know, when I started, I've had posts which have got hundred views, two likes, right? Uh, and the reason I didn't get demotivated is because far more important than those numbers was this process of sharing an idea.
[00:13:34] So you'll have to fall in love with that process. And I think to your second question, Chris, um, how quickly can people expect results? This varies from, you know, people to people. Uh, for me, I can honestly say that it took probably two years before I actually started seeing some tangible, you know, difference.
[00:13:55] Um, some people can do it faster, some people can take more time. [00:14:00] But again, the main point is that if you are enjoying what you are doing, even that time will not matter, right? But if you are more of like, "No, I'm just waiting. When will I get thousand views?" Or whatever, right? Then that's going to be a problem.
[00:14:17] Chris: A- and it goes back to your, um, your point earlier about this being an organic process. You know, this is just something that, um, it is going to take time and it's gonna be gradual, but there will be a tipping point. You know what I mean? There gets to be a point where, like, you've got that critical mass and, and you know, like, every time you put something out there you're gonna have a whole bunch of people that are, that are reading that and following that and commenting on that.
[00:14:40] So that's really good. Um, what are your thoughts on, on posting frequency? Is there, you know, some kind of rules of thumb or some principles to follow? What's, what's too little? Is there such a thing as too much? What are your thoughts there?
[00:14:55] Rudra: I will share my personal views here because I know different people have different take on this. My simple solution here would be, or suggestion would be that decide a frequency that you are comfortable with. That's very important because as far as I know, the way these, you know, LinkedIn algorithms or any algorithm on any social media platform works is that they try to evaluate that is this person consistent in whatever he or she is doing, right?
[00:15:25] So for me, let's say, you know, I started posting once in a week, right? Then I suddenly thought that, okay, I really kind of push things. I started posting five days a week, and then I realized that, okay, it's getting too much because I am doing a lot of other things as well, right? Um, it's getting too much, and then I reduce that frequencies.
[00:15:48] Now I post, like, three to four times a week, right? And this is a frequency that I've been able to maintain for the last two years, right? And I feel like this is the right frequency for me. [00:16:00] The important thing here is whatever frequency you feel is working for you, try to maintain that frequency. Um, the algorithm messes up if it sees that, you know, this guy was posting five days a week, suddenly he's posting one day a week, and then there's...
[00:16:16] that's all over the place. That's where the algorithm will not be able to understand that is this person really consistent or what is he trying to do, right? And the other part to this posting frequency, uh, Sofie, is in general, this is true, though, that the more you post, uh, there is a higher chance that, you know, LinkedIn or any social media platform will push your content more, um, to, to your audience.
[00:16:45] But having said all of that, people should also remember that posting more cannot come and should not come at the cost of the quality of your content. That's super important. If you are posting garbage for seven days a week, nothing will happen, I can tell you, right? So maintaining the quality of the content at the core is very, very important, and then you define that, okay, if I have to maintain this quality consistently, what is that right frequency for me?
[00:17:14] Chris: you know, I listened to a podcast yesterday, and they were talking about, um, AI slop now, and Unfortunately, they said statistically they're finding that 40% of content on LinkedIn is AI generated now.
[00:17:27] So they're actually gonna come up with this, um, button that you can report. You, you can basically report and say, "I think this is AI generated," or whatever, and they're gonna start putting these, these badges on that content, you know, so that we can, we can kinda be in tune with that because that just defeats the whole purpose of that original thinking, doesn't it?
[00:17:46] You know, getting that out there.
[00:17:47] Rudra: Exactly. Exactly. And that's, that's unfortunately very true right now. And, you know, Chris, the funny thing I feel is-- And to anyone listening, I, I want everyone to, you know, really understand, [00:18:00] trust me, each one of us has something of our own to deliver to our audience. So there is no need that we need to jump into every single thing.
[00:18:11] Uh, and I'll tell you something very, you know, funny I observe sometimes on LinkedIn. I'm not going to call out anyone, of course. But then I see someone who has barely maybe just started his or her, you know, job as a product manager, right? And they are sharing insights, which I know after spending ten years in the industry, that someone who is just starting off, uh, they cannot know about this, right?
[00:18:39] Um, so I'm pretty sure that they have just somehow found a topic and put it on a Claude or whatever, and then, you know, get certain things and just dumped it on LinkedIn. So I feel that if at every stage of one's career, there, there are certain things that, you know, we are credible to share, and, you know, we can share as much as we want about that.
[00:19:02] Uh, like for example, I'm not going to now share content about, let's say, how do you, build AI models. Because as a product manager, I use a lot of AI, but I don't build AI models. That's what like a AI scientist or, you know, people like that will do, right? So I just feel that's something important for people to keep in mind.
[00:19:24] Chris: Yeah. Stay in your lane and, you know, just then there's that niche that you talked about or that niche that you talked about earlier that, you know, that's where you can become that expert and then build upon that as you continue to grow in your career. what, what about the most effective format? What have you found that to be?
[00:19:44] Is it articles? Is it posts? Is it comments, videos? Is it a mix? What have you seen that to be the most effective?
[00:19:51] Rudra: Yeah, um, that's a good question. So from my experience of, you know, last four, four years or [00:20:00] so of posting regularly on LinkedIn, I think post supplemented with some imagery,
[00:20:06] Chris: Okay.
[00:20:07] Rudra: um, serves as the best content, uh, for, you know, engagement, resharing, et cetera. Um, I know a lot of people are very successful with videos as well.
[00:20:18] Um, I, I do a lot of videos on my Instagram channel, not so much on LinkedIn. But at the end of the day, you know, if you ask me like, okay, is there any single, single pattern that I've observed? One thing I've realized is whether it can be a post, it can be a video, it can be whatever format, but if you are telling a story, there's higher chance of people connecting with you versus if you are just like, "Hey, I'm here to announce these five things."
[00:20:52] And, and nobody cares. There's a lot of announcements going on all around. If you are telling a story, if you are, you, you are telling a narrative that people will just hear and be like, "Yeah, this is something that, you know, I've gone through," or, "This is something that, you know, I also feel very personally," that's what is going to give you highest engagement.
[00:21:12] Chris: I love it, and that is so true. And I, I, I think, uh, the term I'm hearing for that is what is your lived experience? You know, it's just like... And, and, and when it comes to public speaking, I think that's even true as well. You know, when you listen to somebody that's, that's giving a speech or is up there in front of you presenting, you know, they could be talking about facts and figures and numbers, but the second they tune into, the second they transition over to, "You know, something happened to me the other day that really makes me think," the second they do that, you immediately tune in.
[00:21:42] It's like, "What, what happened to them?" You know? What was the, what was the story behind that? Because we love stories. So I, I love that, that that's, uh, you know, that's something that would absolutely draw attention there, so it's excellent. Um, is there a fine line, or what is that fine line [00:22:00] between, you know, that thought leadership that you have, and then candidly sometimes you just see a bunch of people on there just kind of bragging and showing off and, you know, "I did this and I did that, and I'm honored for this and I'm hon-" What is that fine line there?
[00:22:15] Rudra: Yeah. I, I personally think there is a fine line, So first of all, thought leadership is never equivalent to bragging, right? Uh, it's a very different thing. If someone is assuming bragging to be thought leadership, they are, they are just totally on the wrong track. I can tell you that, right?
[00:22:33] Uh, bragging is when, you know, like you said, you are just focused too much on yourself more than the actual piece of work, right? That's what I define as bragging. Um, and then thought leadership, like we mentioned earlier as well, is really about your credibility and ability to share original insights about your industry, right?
[00:22:59] And if you really look just at the definition level, I don't think there's any sort of bragging aspect that comes within that, right? So I just feel some people kind of blur the two sometimes, and, uh, they're just kind of going too much on themselves. Uh, but that's absolutely not what thought leadership is.
[00:23:19] Um, yes, if, if, you know, there are things that organically happens along your journey that you are proud of or, you know, that, that you're excited to share about, that's well and good, uh, but does not mean that, you know, y- you just keep talking about, uh, yourself and what you have done. Th- that's not what thought leadership is meant to be.
[00:23:42] Chris: Yeah, and I think it goes to, to just, to just basic, you know, um, content principles is you gotta, number one, you gotta consider your audience. You know, who is your audience? And all, you know, ask-- They're gonna be looking for, they're gonna say, "What's in it for me?" You know, they're always gonna be looking at that.
[00:23:58] So if you can, if you [00:24:00] can answer that question, um, and it's not about you, but you can actually help them be better or do something differently or get some enlightenment or some insight, that's good content, you know? And that's really gonna be able to have that right focus on that thought leadership there.
[00:24:14] Rudra: Yeah. Also, I mean, the other, other side here, and, you know, I just want to quickly highlight on this. Uh, I, I feel like sometimes, gets so much into their own thing, uh, but they forget that there was a bunch of other people behind them and around them because of whom they are here today, whatever they're doing, right?
[00:24:42] So I think that's so, so important to keep in mind, like wherever you might have reached today, that's well and good. No one is taking away the credit from you. But don't forget that it-- I mean, it's a lie if you think that you just did everything by yourself. You did not. There was a bunch of people at every step of your journey who some way or the other helped you to move forward, and I just feel that's so, so important to recognize in this age where, you know, sometimes people are just kind of drowned in that self-bragging zone.
[00:25:13] Chris: Yeah, love it. Well, Rudra, this has been a great conversation today. Thank you for the tips and the insights into this. Um, if there would be, like, one great practice that you wanted our listeners to remember today, what, what would it be?
[00:25:27] Rudra: I would say, uh, consistency. There are many skills and many best practices that, you know, we can talk about. But if I look at my own journey, the only single thing that has kept me going and that has, you know, helped me achieve a lot of the things is just being consistent with what I'm doing. That's more important than any kind of, you know, smartness and all those things.
[00:25:53] Um, consistency is very important
[00:25:56] Chris: Yeah. And I think you can get consistency if, like you [00:26:00] said at the beginning, if you love the process. You know, if y- you don't care if there's 10 people or 10,000 people, you love the process of putting out the content and, and if you can do that, you're gonna be, you're gonna be just fine
[00:26:13] Rudra: Exactly
[00:26:14] Chris: So Rudra, what's the best way for people to get in touch with you if they, if they wanna talk about this topic any further?
[00:26:20] Are you on LinkedIn by, are you on LinkedIn by any chance, or can they find you?
[00:26:23] Rudra: Yes, I am definitely on LinkedIn. You may connect me on LinkedIn. Um, I have a Instagram channel as well. It's called Tech with Rudra. Uh, again, I, I share a lot of insights on AI and product management on the channel. So this will be the two best, you know, social media platforms where people can connect me with
[00:26:41] Chris: Okay, perfect. Well, we'll include both of those links in the show notes if anybody wants to connect with you there. We've really enjoyed talking with you today, Rudra, and glad that you were able to be on this episode.
[00:26:51] Rudra: Completely my pleasure. I had a lot of fun talking with you, Chris, and I hope you all the best with, you know, all other episodes going forward.
[00:27:01] Chris: All right. Thanks, Woodrow
[00:27:02] Rudra: Thank you
[00:27:05] Chris:
[00:27:06] Well, that was another great episode of Great Practices, and we certainly do appreciate Rudra joining us today. What were some of the great practices and insights that came from today's episode? Well, I liked, number one, his definition of thought leadership. What does it mean to be a thought leader? Are you the trusted voice in your domain?
[00:27:27] Are you the person that people are going to go talk to if they need to learn about certain things? So if you can establish yourself in that capacity, then that is really the definition of a thought leader. So where is it that you would even start to become that thought leader and put your expertise out there?
[00:27:46] Well, he had three suggestions. First of all, you need to define exactly what is your area of expertise. What is your niche? You can't be, uh, talking about everything all the time, having opinions about everything all the time, [00:28:00] but you can really zero in on that area of expertise to set yourself up as an expert in that particular area.
[00:28:08] Number two, he said you need to expand your network over time. Now, this is not just about adding people. It's easy to add people to your network, but this was basically like how do you sustain that? How do you have those ongoing conversations? How do you have that ongoing relationship as you have connected with these people?
[00:28:28] And you can certainly do that through that thought leadership content. And third, he said learn how to effectively communicate to your audience in the right language. Uh, no matter how much experience you have, if you are not communicating in a way that your audience understands it, they're gonna drop off.
[00:28:46] they're gonna stop following you, uh, if you don't speak in the same language that they're familiar with. I liked his point about, you know, original content 'cause you see a lot of people on LinkedIn, they'll, uh, just kind of forward somebody else's thoughts, or they may tag a little bit onto it, maybe add just a little bit more.
[00:29:06] But he really zeroed in on the fact that the content has to be original. Um, you know, you have your insights authentic because if that's not the case and if all you're doing is just kind of, uh, regurgitating what other people said or worse yet, uh, using AI to modify or generate content, he said over time people are gonna figure out that this person is just giving me-- they're not giving me anything new, they're just giving me insights into what's already out there, and there's really not any value to that What about if you know it's working or not?
[00:29:41] What were some of the KPIs that he said that you could look for? I was a little surprised at his answer here because I thought it'd be much more objective. You know, it's like, well, you can look at, you know, how many people are viewing and commenting and sharing and forwarding and all that kind of thing, which he did mention.
[00:29:58] But he said if you're doing this [00:30:00] solely for the metrics, it's not going to work. You've gotta, first of all, love the process of posting on LinkedIn, love the process of getting your thought leadership out there, and then organically, if you love the process, it will, it will happen. It will come. Um, but don't do it just for the sake and the sole purpose of getting KPIs and getting metrics.
[00:30:25] Interestingly, he said, you know, it's not something that happens overnight. For his personal experience, it was two years before he really got the traction that he's enjoying today. Um, some may be faster, some ta- may take a little more time, but the bottom line is if you enjoy what you're doing, you enjoy getting it out there, uh, the timing will not matter.
[00:30:49] Here was another, insight I think I was a little surprised about as well. What, what's the posting frequency? He said decide on a posting frequency that you're comfortable with. You know, he's tried a couple of different scenarios. He started out once a week. He went up to five days a week. That wasn't sustainable.
[00:31:07] Uh, now he says he posts on a three to four times per week. But what was the point? He said be consistent. That's what LinkedIn likes. That's what the algorithm likes, is that you're consistent. You're not out there and, you know, just posting in a fever and then you go, you go dark for two or three months.
[00:31:25] So find your cadence, find what you're comfortable with, and then stick to it on a regular basis. Posts with some form of imagery is going to be the best, is what he said. And then I continue to hear this theme over and over and over again about what is it that people like. People like stories, so tell a story.
[00:31:47] You know, versus, uh, I'm announcing these five things, or here's, you know, five tips for this, or here's five suggestions. Tell something from your lived experience that you've gone through, and [00:32:00] people will just tune into that all day long. So if you can share a story, share an experience that you've been through, that's gonna be highly effective.
[00:32:10] And what about that point of maybe oversharing a little bit? Uh, and, mm, you know, kind of not using the word bragging, but sometimes you kind of see a lot of the, the, you know, I've done this and I've achieved this and I've accomplished that. You know, that's a fine line. He says do it organically. If there's something you're proud of that you've done or maybe you've, you know, finished some huge project or something like that, but that's not all it should be.
[00:32:35] You know, don't be so m- focused on yourself. Rather, focus on your audience and ask yourself, what are they interested in? What are they gonna benefit? Because the question that they're asking is, "What's in it for me?" So if you can tune into that and you can answer that question of what's in it for me, and your audience is getting that from you, then you're going to have a, a follower for a very long time.
[00:33:00] And what about his great practice that he just thought if there was only one thing that we remembered from today's show? Consistency. That's the best thing. Uh, just be consistent, be regular, be out there, um, in front of people on a regular basis. Love the process and you're gonna find that, uh, you're gonna do very well as far as becoming a thought leader on LinkedIn.
[00:33:22] So we'd like to thank Ruja for being on Great Practices again today. And do you have a great practice that you'd like to share? Well, you can send an email to chris.kopp@gmail.com. That's Chris, C-H-R-I-S, .kopp@gmail.com, and someone will get in touch with you shortly. Also, be sure not to miss a single episode by subscribing to Great Practices on your favorite podcast platform.
[00:33:48] And if you like what you hear, we've had some great guests and we've got more lined up. Uh, be sure to share this with your manager, your colleagues, and any others you think would benefit. So thanks again for [00:34:00] listening to this episode, and keep putting great practices into practice.
