Marketing Yourself as a PMO Professional with Melissa Fink
[00:00:45] Chris: [00:01:00] We'd like to welcome you to this episode of great practices and don't worry, you're in the right place. Despite the title of this episode being how to market yourself as a PMO leader or project manager.
[00:01:23] Chris: Now it's been said that nothing happens in business until something is sold. And what is it that you [00:01:30] PMO leader or project manager? You're selling your professional services. You get a salary or hourly rate in exchange for the services that you offer. But unless people know what services you offer and the value you can bring to their company, you're never going to get to the point where you're sitting down in front of someone during an interview to see if they want to buy your services, also known as sales.
[00:01:57] Chris: So how will they know this? By [00:02:00] marketing yourself as a project management expert. And that's what our guest today is going to be talking with us about. Melissa Fink is the owner of Franchise Marketing Network, a marketing firm that specializes in localizing and customizing clients online reputation across all platforms.
[00:02:19] Chris: So what does franchise marketing have to do with project management? As we walk through our conversation today, we'll see how marketing principles apply across industries including project [00:02:30] management.
[00:02:30] Chris: So let's get right into our discussion of how you can customize and optimize your reputation across all platforms.
[00:02:37] Chris: So, Melissa, welcome to Great Practices.
[00:02:39] Melissa: Hi, Chris. Thank you for having me. I'm excited to be here.
[00:02:43] Chris: Absolutely. And we're looking forward to this conversation today. So first of all, can you just go ahead and tell us a little bit about yourself and what you do?
[00:02:51] Melissa: Yeah, absolutely. , yoU know, I own Franchise Marketing Network, , who specializes in service area based businesses. I have two [00:03:00] decades of experience in marketing. Um, I have a very deep, , passion for helping businesses succeed in this ever changing world of marketing. What I love most about my knowledge and experience to empower others, and I'm a really big believer in paying it forward and helping others achieve their goals, just as I've been very fortunate to receive support throughout my career.
[00:03:26] Chris: Well, that's excellent. That's a great, great foundation. And for this [00:03:30] conversation today, and you did say something, you said something about this ever changing world of marketing. What are, what are some of the fundamental changes that you're seeing happening there?
[00:03:39] Melissa: yeah, there is an absolute shift away from quite honestly, you know, 20 years ago, 15 years ago, um, you know, marketing was completely different. We did not have this digital age of marketing and all of these opportunities, , across online platforms and [00:04:00] social media. platforms and just vehicles for people to connect within certain industries or understand thought leaders within those industries.
[00:04:10] Melissa: And so marketing is just ever changing. , I, I love to say I'm a forever learner. , and I've always said that my whole life and I love that marketing challenges that, , , quite frequently.
[00:04:22] Chris: So let's talk then about how we can apply marketing to maybe a little bit of this whole project management industry then. [00:04:30] Um, what, what is your definition of marketing and how do you feel it can apply to project managers and PMO leaders?
[00:04:38] Melissa: Yeah, I absolutely love this conversation. Um, you know, I will say that marketing is in essence about understanding your audience, creating a value for them and delivering that value in a way that resonates. It's about building relationships and fostering loyalty. And so let's break it down. And so you're [00:05:00] essentially selling a product or project, um, or initiative to stakeholders.
[00:05:05] Melissa: You're building a team, managing expectations. and delivering results. And that is marketing and action. , you know, project management, um, needs to understand their audience. So meaning their team members, their stakeholders, and then create compelling products, including, you know, project plans and deliverables and effectively communicate it, , [00:05:30] and, and bringing that value.
[00:05:31] Melissa: So yes, marketing is absolutely a core competency for successful project leadership.
[00:05:36] Chris: Yeah. And it's like, you know, it's kind of interesting because you're, you're taking like, um,, Even an inward look at that marketing, you know, as far as you need to market yourself to the project team, to stakeholders, to executive leadership. Um, and it's important in order to just kind of keep that, that reputation up.
[00:05:56] Melissa: Yeah, absolutely.
[00:05:59] Chris: So [00:06:00] why is it then, Melissa, that you feel that, you know, personal marketing, uh, and even personal branding for a project manager is so important?
[00:06:09] Melissa: You know, in a nutshell, it is your reputation packaged and presented effectively. And so in today's digital marketing age, your personal brand can be a powerful tool for career advancement. It can help you find a different position or a new company and essentially build your sphere of influence.[00:06:30]
[00:06:30] Melissa: You know, when you invest in personal marketing, you're essentially investing in your future. Thank you. Take care.
[00:06:37] Chris: Yeah, and I think I think that is that is key because there's some statistic out there right as far as I don't I think you told it to me the other day, like 75 percent of jobs come from people that you know, right?
[00:06:49] Melissa: Yes, absolutely. Yeah. So 75%, um, you know, really has to do with not only who you follow and LinkedIn, [00:07:00] but also who, you know, who you're comfortable, you know, reaching out to, um, you know, it's, it's not, Apply to LinkedIn or apply to, I'm going to date myself and say, indeed, it's been a long time since I've applied for a position, but, um, all of those used to submit a resume and, and someone would call you back.
[00:07:20] Melissa: And, um, you know, in, in today's world, um, it's all about relationship building, personal branding and personal, um, reputation.
[00:07:29] Chris: Yeah, it's very [00:07:30] true. I mean, because historically and typically a lot of these jobs are already filled by the time they're posted, aren't they? So it's like, you've got to get, you got to get way ahead of that curve, you know, as a project manager, a PMO leader. And it's just, the bottom line is, is you need to stay top of mind, right?
[00:07:45] Chris: I mean, it's like, you just never know when somebody's going to need you, but be top of mind there.
[00:07:50] Melissa: Yeah, absolutely. Yeah.
[00:07:53] Chris: are some of the strategies, you know, and tools that maybe you've seen over the years that a project manager or PMO [00:08:00] leader could use to get the word out about themselves? You know, and not, not in a bragging obnoxious way, but just in a very professional relatable way.
[00:08:09] Chris: What are some of those tools and techniques you've seen? That
[00:08:12] Melissa: Well, so I've actually got four different strategies, um, that I would love to share. And one of them, um, is very obvious, which is leveraging social media. And so, you know, sharing, um. Project successes or industry insights and thought leadership, [00:08:30] um, across specifically LinkedIn, Twitter, and even Instagram can be extremely powerful tools.
[00:08:38] Melissa: Um, I also think another one is something Chris that you're doing, um, you know, creating content. , starting a blog or a podcast to share your expertise, you know, this really, um, continues to establish you as a subject matter expert and attract potential connections, you know, , and then I've got two more that aren't always as [00:09:00] popular, , you know, but you know, showcasing your achievements, , can sometimes be hard for people.
[00:09:05] Melissa: And so, you know, I definitely encourage people across. different platforms to, you know, not shy away from highlighting your specific project successes. You know, whether that's utilizing case studies or testimonials, any awards to really demonstrate what value that you bring. and then the least favorite.
[00:09:28] Melissa: Um, one is [00:09:30] speaking at events. Um, this is something that, you know, I had to put some time and effort and into to really ensure that I was comfortable. Um, you know, but, but quite honestly, um, this could position you again as a thought leader and increase your visibility.
[00:09:48] Chris: last one is huge. And like you're saying, I think it is the hardest one though. Right.
[00:09:53] Melissa: Yes.
[00:09:54] Chris: But I will tell you, I'll tell you the experience I had many, many years ago. Um, I had gone to like a PMO [00:10:00] meeting or PMI meeting. Right. And I'm sitting there and I'm eating the rubber chicken dinner that they would serve, you know, in the evening. there's some fellow that's up there that's talking to the audience, you know, he's speaking to this room of hundreds of people and I'm sitting there and I'm saying, I know that duh, who doesn't know that? And I'm just kind of, you know, like that's common sense, no kidding. But then I began to reflect on myself and said, well, here, that guy is up there talking to us about this stuff that we all know, because he had the guts [00:10:30] in the initiative to get up in front of us and do that.
[00:10:33] Chris: And now he is the expert. And I'm here eating this rubber chicken dinner, you know, so what a, like, What a difference that makes, you know, just by taking that little bit of initiative and that step forward there. So that is a, that is really a key one.
[00:10:46] Melissa: Yeah, exactly.
[00:10:47] Chris: that third one is interesting too, you know, cause there's a balance between showcasing and highlighting and then showboating and showing off, right?
[00:10:56] Chris: Where, where do you think that line is?
[00:10:59] Melissa: Yeah, [00:11:00] I think quite honestly, , you know, I think of myself when I share, , you know, maybe our agency has won an award, , you know, really highlighting the work that goes behind what goes into earning those awards, um, versus, um, um, bragging, , you know, and really being able to be authentic, um, with that messaging around it.
[00:11:23] Melissa: And so, and everybody knows the difference. You can tell the difference from any post, , you know, in the language that you [00:11:30] utilize and the authenticity that's included.
[00:11:33] Chris: Yeah. And I, that's a really good point. And just really, you know, showing the effort and the work and the discipline that we're behind it, you know, versus just. Just bragging and showing off
[00:11:44] Melissa: yeah, exactly. Exactly.
[00:11:48] Chris: Now this one about creating content, you know, um, that one may be a little bit hard for project managers and PMO leaders, because we love spreadsheets and we love [00:12:00] schedules and we love charts.
[00:12:01] Chris: We love all of that kind of stuff. Don't you have to be creative to create and post content? You know, what are, what are some of the examples that you think maybe a project manager or PMO leader could
[00:12:14] Melissa: Yeah. So you're gonna be, overwhelmed by my response
[00:12:18] Chris: Okay.
[00:12:19] Melissa: the fact that I
[00:12:20] Chris: I can't wait.
[00:12:20] Melissa: this for 20 minutes. Um, but I will try not to to. Talk about it for 20 minutes. But you know, what I will say is that that is such a [00:12:30] great point. And while spreadsheets and charts are the backbone of project management, um, that creativity is indeed essential for effective personal branding.
[00:12:42] Melissa: And the good news is you don't need to be a professional writer or designer to create engaging or authentic content. You know, I would encourage. You know, anybody across any industry to think about the challenges that you face daily and how you can share those [00:13:00] insights. And so again, remembering that authenticity is key.
[00:13:04] Melissa: And quite honestly, if your audience is other project managers, they're going to, in some cases, have a similar personality and be able to connect with who you are and the knowledge that you bring. Um, you know, specifically some content starters. Um, you know, I, you know, I love the idea of collaborating with colleagues or team members to create content [00:13:30] together, which, you know, quite honestly, can be fun and efficient way to generate ideas, um, across different platforms and across different networks.
[00:13:41] Melissa: Um, and then I even have some specific examples, , of what I feel would be really great. Thanks. For content starters in general, you know, people love to hear about overcoming project hurdles. You know, for example, how did you solve a complex problem and what lessons did you learn? , you [00:14:00] know, team building strategies, you know, sharing tips on fostering collaboration, , and high performance teams.
[00:14:08] Melissa: There's also project management methodologies, , you know, really discussing those pros and cons of different types of approaches and how you've applied them successfully. You know, there's also industry trends. Everybody loves to get everybody's feedback. You know, perspective on emerging technologies or even just general [00:14:30] best practices.
[00:14:32] Melissa: Um, and then, you know, finally, um, this is one that I love, um, that I, I always engage with and interact with is when I can see the behind the scenes look. So meaning a glimpse into your workday or challenges that you face and, you know, how you've overcome them, um, kind of behind the, behind the curtain of, of work is always a good content starter.
[00:14:55] Chris: That is, that is a fantastic [00:15:00] list. And I, and I love the point about, you know, you're going to be speaking to your audience. They're probably, you know, of a, of a similar ilk, I guess, as, as you would be, um, you know, the hiring people would be of a similar nature or they know what they're looking for. But what you do is you apply your personal experience, which is going to be different than anybody else, your personal insight, which is going to be different than anybody else to any of those topics.
[00:15:24] Chris: You know, I mean, that is just a fantastic thing, whether it's insight, overcoming project hurdles, the [00:15:30] challenges, PM methodologies. You put your unique spin on those things, and that becomes very valuable and easy to produce content because you're just talking about what you know.
[00:15:42] Melissa: right, right. Absolutely.
[00:15:44] Chris: Yeah, that is a, that is a great list. And like you're saying, doesn't, you don't need to be creative necessarily. Just kind of talk about your day and little small, small snippets, little chunks, nobody has time to read a whole bunch of stuff anymore,
[00:15:57] Melissa: Even to elaborate on that. [00:16:00] So You know, my tip for content and just in general, um, for social media is to, you know, keep certain things under a minute or 30 seconds to start, um, you know, um, people love, um, short, short content for sure.
[00:16:18] Chris: You know, it's funny. It takes guts to do that too, though, doesn't it? To, because you're basically putting yourself out there. And, and I do remember early on when I started, , marketing myself as a project [00:16:30] manager, PMO leader, I would send out a, monthly newsletter and my mom unsubscribed from my newsletter.
[00:16:37] Chris: I was like, Oh, I couldn't believe it. Now she did say it was an accident and she asked to be resubscribed, but I don't know. I don't think she knew that I could see that she would do that, but you're putting, you are putting yourself out there, but you know what? People are gracious and they're very rarely going to shred that.
[00:16:58] Chris: content that you put out, [00:17:00] you know,
[00:17:00] Melissa: Well, and even, you know, no matter the industry, I feel like everybody can identify with somebody putting themselves out there. And I mean, I don't know if you've had the same experience, but I remember early on, , you know, I would. , you know, get up in front of a room and speak about like marketing, planning, or strategy, um, to a room, you know, at the beginning, it was like maybe 20 people.
[00:17:23] Melissa: And, but then, you know, there was a point in my career where, you know, I did speak to a hundred or 150 people and [00:17:30] you become just more and more comfortable. And, you know, you, you, , You know, you learn, you know, where your mind should go and how, how you should practice before and you'll, you'll get comfort,
[00:17:42] Chris: How to read the audience, right? How to pivot if the, you know, if maybe there's kind of like this blank stares at you and that kind of stuff, you're exactly right. So the more you do it, the more comfortable you become, whatever it is, whether it's blog articles, whether it's public speaking.
[00:17:55] Chris: So great, great insight
[00:17:57] Melissa: Yeah.
[00:17:58] Chris: Now, what [00:18:00] mistakes have you seen people make when it comes to marketing themselves? What are some of the, you know, danger points we need to stay away from?
[00:18:08] Melissa: Yeah. Great question. You know, I will say that one of the most common mistakes is, you know, we work so hard to build up our network. , and then we don't keep in contact with. The network. And so, you know, you work so hard to build and foster those relationships. , you know, and then you don't reach out or or [00:18:30] maybe you only reach out when you need something.
[00:18:32] Melissa: And so there is really a delicate balance there. , you know, I will say that fostering those relationships takes time and consistency and really building a strong personal brand takes effort. , you know, one thing too is that, you know, people will typically get really enthusiastic in the beginning, but then kind of fade away.
[00:18:52] Melissa: And so consistency there is key as well.
[00:18:56] Chris: I call that the rollercoaster effect. Because, you know, you, you, you [00:19:00] go up and you're just like, yeah, I'm going to publish this content. I've got this, you know, and it's like, here we go. And then it's like, and then it dips down and to nothing, you know, and then it's like, Oh, I've got to re engage. And then you do this, you're this batch of blog posts or, or, you know, uh, updates or whatever.
[00:19:15] Chris: And then you do that for another week or so, and then you drop again. Right. So at your point, it's consistent. Consistency is key that you're going to be around,
[00:19:23] Melissa: Yeah. Yeah. And, you know, how I keep myself organized is I book, you know, an hour [00:19:30] Maybe two out of every week and, and have specific goals. And so you could, you know, organize yourself in any way or fashion, but absolutely, you know, put some time and effort into it every single week.
[00:19:41] Chris: And you could get ahead of it too. You know, I mean, that's,
[00:19:44] Chris: you know, I've talked to people, um, you know, that do podcasts and they'll, they'll batch produce them, you know, select, I take a Friday and they'll spend all Friday and they'll do eight episodes, you know, and then they're able to publish that out over the next X period of time.
[00:19:58] Chris: So you could do that with any type of content, [00:20:00] just kind of put a strategy behind it, think about it, and you can get it out to everybody on a consistent basis.
[00:20:06] Melissa: Yeah, absolutely.
[00:20:08] Chris: Now, I want to go back to an earlier. point that you made because you're talking about sharing on Instagram and LinkedIn and Twitter. What, what are your thoughts on sharing on like Facebook, Instagram, and other personal social media accounts with colleagues?
[00:20:26] Chris: What have you, what have
[00:20:27] Melissa: Yeah. So [00:20:30] unpopular opinion. But I am, I'm a really big believer in opening up and sharing your personal social media accounts. , you know, it can foster that sense of camaraderie and build stronger relationships with colleagues or, you know, your boss or your bosses. , for me, it's, you know, I I'd say 20 percent of my people that follow me are clients, um, on my personal Facebook.
[00:20:53] Melissa: And so, you know, and, and I share. Personal things, , on a, a regular basis, just like we all [00:21:00] do. , and honestly, in this whole hustle culture, um, that we live in, you know, it can really humanize you and, and really make you more relatable. you know, I will say that one watch out or just something to consider.
[00:21:14] Melissa: When you do have clients or colleagues is obviously to be cognizant of what you're posting, um, you, you know, I always say, do you, are you proud to post this in front of your boss or your grandmother or whoever it is, , you know, and so, , if the answer is no, then [00:21:30] obviously. , but I'm, I'm a big believer in opening up your personal, , social accounts and platforms and people getting to know you.
[00:21:37] Melissa: , you know, when you talk to me in a client call, I'm, you know, all business to you. But, you know, you can see on Facebook that, you know, I'm going kayaking with my kids on Saturday, or I'm a big advocate for, you know, animals or, , senior citizens, you know, all of that is super important to who I am and everybody has things like that.
[00:21:59] Chris: I love the [00:22:00] grandmother test, you know, so that's, that's it, right? It's like, you know, would I be proud or would I show my grandmother this and be okay with it? So if it passes that, it's probably good to share with everybody then.
[00:22:10] Chris: I guess it
[00:22:10] Melissa: probably a good social media rule in general for everyone.
[00:22:14] Chris: That's exactly right. So Melissa, what is one piece of advice that you would share with everybody that you would just say this is so important for anybody that is looking to increase their personal project management brand or do a better job at marketing themselves as [00:22:30] a project manager?
[00:22:32] Melissa: Yeah. So, you know, I honestly feel like it is focusing on providing value, you know, being comfortable sharing your knowledge and experiences freely. Um, One thing that I always consider when I push content out or, , you know, is, is really positioning yourself as a problem solver, a trusted advisor. And, you know, remember not to promote [00:23:00] yourself.
[00:23:00] Melissa: , that really is establishing yourself as an authority in your field. And, and key is authentically be your authentic self. And you will draw the right crowd, the right followers, the right people,
[00:23:14] Chris: Be a problem solver, be an advisor, be authentic, pull all that together. You got a great mix there and produce content that provides value to others. Right. I mean, that's it. If you can do that, there's your, there's a combination there. So perfect way to wrap [00:23:30] this conversation up. So what is the best way if people would like to, uh, learn more just about some of these marketing principles, how to apply them in their project management space, PMO space, uh, or just in general, what's the best way for people to contact you?
[00:23:44] Melissa: Yeah. So, I mean, as, as we've talked about, , throughout the podcast is, you know, I'm always looking to grow my network and sphere of influence. So please link in with me, , under Melissa Fink. , my company is Franchise Marketing Network. So we share a lot [00:24:00] of tips and tricks and trends, , across marketing channels.
[00:24:04] Melissa: , And then, uh, my website is G O F M N. com.
[00:24:09] Chris: Perfect. All right. And we will link all that in the show notes as well and, uh, be able to carry the conversation on from there.
[00:24:16] Melissa: All right. Perfect. Well, thank you so much, Chris, for having me.
[00:24:19] Chris: Thank you for being on today, and we'll look forward to talking to you soon. Thanks, Melissa.
[00:24:23] Melissa: Thanks.
[00:24:25] Chris: [00:24:30] Well, that was another great episode of Great Practices, and we certainly do appreciate Melissa joining us today. So what were some of these great practices and insights that came from today's episode? Well, first of all, I like to really succinct definition of marketing. It was understand your audience, create value, deliver value, foster relationships, and build [00:25:00] loyalty.
[00:25:00] Chris: If you had those in our project management or PMO worlds, wouldn't that be a good place to live in a professional environment there?
[00:25:09] Chris: So I thought that was really appropriate as far as where that goes, not only internally when it comes to marketing yourself as a PMO leader, but also externally when it comes to perhaps positioning yourself in the marketplace for a new job or a new position. At a new company,
[00:25:25] Chris: and that's really what Melissa helped us understand today. So what were those [00:25:30] four strategies and tools that she's used over the years? Well, the first of these was to leverage social media, maybe this would be project successes, industry insights, thought leadership, uh, whatever it is that you are professionally doing, you're going to be able to get that out primarily through LinkedIn. That was her, choice from a professional perspective.
[00:25:53] Chris: But she also talked about, you know, using Instagram, Twitter, uh, and other social media [00:26:00] accounts that you may be active in, in order to make sure that your reputation is getting out there. The number two way that she talked about was creating content. And I thought this was interesting because again, the assumption is, Oh, you've got to be a professional writer or a marketer, or you've got to have all these graphic design skills to get that out.
[00:26:20] Chris: No. That wasn't the case at all. She said, you want your content to be authentic and you want it to be engaging and that's it. And it's such an [00:26:30] individual experience. You've gone through your experiences. You've lived your project management, your PMO life. As long as you're sharing that, And that's going to be unique to you. To you. So some of these areas of content that she talked about, I thought these were great. Talk about overcoming project hurdles, how you solve that, the lessons learned, maybe team building strategies, collaboration ideas, project management methodologies, the pros and cons.
[00:26:58] Chris: Industry trends, emerging [00:27:00] technologies. Uh, and I like this one. She was talking about a behind the scenes look, you know, maybe a glimpse into your workday. Um, how is the sausage made behind the scenes, you know, in that sausage factory, what are the things that have to be done? It looks like this on the outside, but here's all the work that went into it in order to get to that point.
[00:27:19] Chris: So these are all great ideas as far as creating content that could be authentic and engaging. Third point, she said, that you could do is to [00:27:30] showcase your achievements.
[00:27:31] Chris: And you could do these in the form of case studies, Testimonials, awards, you know, that balance between bragging and showing off and actually highlighting good work done is just, again, being authentic, showing the work that went into it, uh, showing how it was a team effort, pulling all of this together.
[00:27:53] Chris: And if you do these things, that's another area where you could really, you know, highlight your achievements as a PMO expert [00:28:00] and finally, this was her least favorite, and I think this is probably all of our least favorites, was public speaking. You know, take the initiative to get up in front of an audience and talk to peers and colleagues, or maybe even people in different industries, about what it is that you do and how you can help solve their problems.
[00:28:19] Chris: That's something that is uncomfortable. It's hard to do. But like she mentioned, I like this point was, you know, she would do that and she'd be a nervous wreck in front of 20 people when she first [00:28:30] started out. And then it would grow to 30 people, 50 people. And then she's in front of hundreds of people. It is not that big of a deal to do anymore because she's had that experience and that practice and you become much more comfortable.
[00:28:43] Chris: With these things that early on would make you uneasy, but just by doing it over and over again, you're able to Become much more comfortable and at ease with doing these things What about the mistakes that she's seen people make over the years when it comes to marketing themselves [00:29:00] professionally These were two, , very profound ones really is, you know, we work so hard to build up our network and go to networking events and we meet people and we put them in our system.
[00:29:10] Chris: We connect with them and LinkedIn, but then we don't keep in touch with them. We just kind of let them just kind of die out on the vine. and then when you do reach out is it's only when you need something, which is also, you know, kind of a big mistake and not a very professional way of doing that. So she's basically saying to eliminate mistake number one [00:29:30] is keep in touch with your network.
[00:29:32] Chris: And then the second mistake that she's seen. is the, what we call the rollercoaster effect, you know, being really enthusiastic about posting content and getting out there and making a difference. And then in a couple of weeks or a month, it just dies and there's no activity, you know, and then you pick it up again and you do it for another two or three weeks and then it dies again.
[00:29:54] Chris: So she says, be consistent. That's the remedy to that second one of, you [00:30:00] know, just really not producing content consistently is Get a regular schedule, spend an hour or two a week that you set aside, go ahead and create a whole bunch of content ahead of time. By doing so, you can remain consistent in marketing yourself as a project manager.
[00:30:17] Chris: And I liked your grandmother test. If you are going to post something personally and you've got, uh, you know, your personal accounts are available to your professional networks, do the grandmother test. Would your grandmother be proud of this [00:30:30] content? You know, would you be okay if your boss saw this content?
[00:30:34] Chris: So if the answer to that is yes, and grandma would be fine with it, uh, then it's probably a good thing that you could post and you could share professionally as well. And finally, loved her one piece of advice that she would offer is provide value, share knowledge freely. You want to position yourself as a problem solver, a trusted advisor, and then really present yourself as an authority in your field and be authentic.
[00:30:59] Chris: If you do these [00:31:00] things, you're going to stand apart and be top of mind for those that may be looking for somebody that has the services that you offer. So we'd like to thank Melissa for being on today. And do you have a great practice you'd like to share? We'll go to the PMO leader. com, click on explore great practices, podcast, and fill out the form at the bottom of the screen.
[00:31:22] Chris: Someone will get in touch with you shortly. Also be sure not to miss out on a single episode by subscribing to great practices on your favorite [00:31:30] podcast platform. And if you like what you've heard, we've got some great guests and we've got great guests coming on in the future. Be sure to share this with your manager, colleagues, and anybody else you think would benefit.
[00:31:42] Chris: So thanks again for listening to this episode of Great Practices and keep putting great practices into practice.
